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Now Serving in McAllen, TX

McAllen's Sweetest
Secret —
Now Open

Handcrafted paletas, velvety soft serve, and frozen dreams made fresh every morning at our Pecan Blvd corner.

Explore Our Treats 📞 (956) 627-2600

Fresh Daily

Family Owned

Made with Love

Inside Paletería Y Nevería Yusma with colorful paletas on display

Our Story

A Taste of Home on Every Pecan Blvd Corner

Paletería Y Nevería Yusma has been a beloved fixture on Pecan Boulevard, bringing neighbors together over handcrafted frozen treats. Every paleta is mixed, poured, and frozen fresh each morning — no shortcuts, no preservatives, just real fruit and real flavor.

From our signature mango with chili to the creamy cajeta that reminds everyone of abuela's kitchen, every scoop tells a story. We're not just a shop — we're McAllen's gathering place for sweetness.

30+

Flavors Always

Daily

Fresh Made

100%

Real Fruit

Our Menu

Sweet Things We Make

From icy paletas to rich frozen custard — there's something for everyone at Yusma.

Fan Favorite

Paletas

Hand-dipped fruit paletas in flavors like tamarindo, mango con chile, fresa, and our secret seasonal specials. Refreshing, real, and unforgettable.

Classic

Soft Serve

Silky, cloud-soft ice cream swirled into a cone or cup. Plain, chocolate, or the beloved marbled combo that never disappoints.

Frozen Custard

Denser and creamier than ice cream, our custard is a rich indulgence — topped with whipped cream, sprinkles, or your choice of sauce.

Baker's Special

Flan & Postres

Wobbly, caramel-kissed flan and other baked goods from our kitchen. Made the traditional way — the way your family remembers.

Aguas Frescas

Cool, naturally sweet drinks blended fresh with real fruit — jamaica, horchata, melon, and more. Perfect alongside any paleta.

Seasonal special frozen treats on display

Limited Edition

Seasonal Specials

Rotating flavors that keep things exciting — think tres leches paleta, piloncillo cinnamon, and holiday favorites you won't find anywhere else.

Ask about our daily specials and flavor rotations. New flavors arrive every week!

Why Choose Us

What Makes Yusma Different

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Real Ingredients

No artificial flavors or shortcuts. Every batch starts with fresh, quality ingredients.

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Made Each Morning

We prepare everything fresh daily so you always get the best flavor and texture.

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Family & Community

A neighborhood spot where kids wave hello and regulars feel like family.

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Party-Ready Orders

Planning a gathering? Order trays and platters for your next event or celebration.

Find Us

Come Say Hello

We're right on Pecan Boulevard — easy to find, impossible to forget.

Visit Us

Address

3724 Pecan Blvd Ste 1
McAllen, TX 78501

Phone

(956) 627-2600

Hours

Mon – Sat: 10:00 AM – 9:00 PM
Sunday: 12:00 PM – 8:00 PM

Get Directions

McAllen's Sweetest Secret — Now Open